About Sirion
The new standard for running a digital business.
Who we are
Sirion is the first AI-powered ecommerce agency.Our AI agents optimize your online store, marketplaces, CRM and paid media around the clock, and senior experts own the results.Backed by Picus Capital, Sirion works with leading brands from mid-market to global luxury groups across Europe and the US, helping them get to market faster, make every decision on data and grow more.
Why we exist
Operators first,
consultants second.
- Consultanciesjust advise.
- Traditional agenciessell hours.
- Softwareneeds operators.
- Sirionruns it.
Not agency hours. Agent seconds.
Our founders
Co-founder and CEOCiro Di Lanno
Experienced entrepreneur with 10+ years in ecommerce and digital strategy, across BCG, Stanford and Mirta.LinkedIn, Ciro Di Lanno (opens in a new tab)
Co-founderStefano Zanin
Strong experience in tech, digital and marketing, across Jobrapido, Mirta and Unobravo.LinkedIn, Stefano Zanin (opens in a new tab)
Backed by
Picus Capital
Founded in Munich in 2015 by the people behind companies that wrote the history of online commerce: Zalando, Westwing, HelloFresh, Zalora, Lazada. Picus Capital is a global venture capital firm headquartered in Munich with presence in New York, Berlin, London and Bangalore. As an entrepreneurial sparring partner, Picus maintains a long-term investment philosophy and supports founders from ideation phase to IPO and beyond. Picus Capital is dedicated to backing global, leading tech companies at the earliest stages and has been the first investor in multiple unicorns such as Personio, Enpal, Blitzy, Finn and Kin.
In their words
“AI is rewriting the rules of digital commerce, and brands can’t afford to fall behind in what is their most important growth channel. Yet most teams and their agencies spend their time on manual execution instead of strategy. Sirion flips that model: a team of AI agents led by senior experts runs the store and marketing end to end and around the clock. All that with founders who combine deep ecommerce expertise with exceptional execution and the trust of leading brands, we believe Sirion is redefining how digital commerce gets done.”
“In fashion and luxury, digital is no longer a channel: it is the business. Today, a solution like Sirion is a real competitive advantage for the brands that adopt it. Tomorrow, it will be the market standard, and no company that wants a meaningful digital business will be able to do without it.”
“Our vision is to give every ecommerce and marketing manager the time to focus on what matters most: strategy, creativity and the decisions that grow the business. Our AI agents take on the repetitive, operational work around the clock, so managers spend less time running the machine and more time leading it.”
