FAQ · 14 questions
What Sirion is, how the AI agents and the Client Lead work, and how to get started.
Sirion is the first AI-powered ecommerce agency. Our AI agents optimize your online store, marketplaces, CRM and paid media around the clock, and senior experts own the results.
Sirion is a service, not a software: not a tool you operate, but a team that operates for you.
We run your digital business end to end: your online store and marketplaces, CRM, paid media and the numbers behind them. Our AI agents analyze your data 24/7, identify opportunities in real time and execute them immediately.
There are two services. Ecommerce operator runs your storefront, product pages and merchandising; Marketing agency runs your campaigns on Google, Meta and other channels, your newsletters, automated flows and SEO.
Brands that sell online and want their digital business run for them. Sirion works with leading brands from mid-market to global luxury groups, across Europe and the US.
The people we work with are CEOs, chief digital officers, heads of ecommerce and marketing managers who want to spend their time on strategy and growth, not on operations.
A traditional agency sells people and hours; Sirion runs every task through AI agents, which analyze your data 24/7, identify opportunities in real time and execute them immediately. No human team can match their performance.
A consultancy advises, and a software still needs someone to run it. Sirion takes charge of the work and delivers it, with senior experts who answer for the numbers.
In Milan, Italy: Sirion Technologies S.r.l., Via Roncaglia 14, 20146 Milan. Sirion works with brands across Europe and the US.
Sirion was founded by Ciro Di Lanno and Stefano Zanin, its co-founders. Ciro: experienced entrepreneur with 10+ years in ecommerce and digital strategy, across BCG, Stanford and Mirta. Stefano: strong experience in tech, digital and marketing, across Jobrapido, Mirta and Unobravo.
Read more on the About page.
Sirion is backed by Picus Capital.
You get a suite of AI agents led by a senior Client Lead. Each agent has one job:
The Client Lead is the senior expert on your account. The Client Lead leads the agents, decides what goes live, helps you make the best decisions and answers for the numbers.
Every month, you get one number against budget and last year, and we stand behind it. The Client Lead is also your strategic partner beyond the .com: a new market to open, a new product line to launch, a roadmap to build.
No. You set the strategy and the brief, the agents prepare the work, and you review it and give your feedback before it goes live in one click.
Agents execute, people guide: the Client Lead sets the priorities and decides what goes live.
We are technology agnostic. For the online store we work on Shopify, Magento, Salesforce or your custom platform; for marketing on Google, Meta, Klaviyo, Salesforce and other channels.
Whatever stack runs behind your store, we connect to it and get to work.
Access is always granted by you, on each platform, and you can revoke it at any time. We use your data only to provide our services to you, and we never sell it or share it with another client.
Data is stored in the European Union, encrypted in transit and at rest. The details are in our privacy policy.
In 1h, we connect to your digital stack: your online store and marketplaces, CRM and paid media, and the numbers behind them. In 2 weeks, our team operates your digital business.
From then on, you watch it grow.
Book a demo: tell us about your business, and we’ll show you what the agents would do. The form asks for your name, your work email and your company, and you can add your website and what you would like to grow.
